Why Should Businesses Use Twitter?
If you do not yet have an account on Twitter, you must. It is the most growing and widely visited networking site and is becoming more famous as the days are going by. According to a research conducted by StatisticBrain.com, Twitter has 135,000 fresh sign-ups everyday while more than 9000 tweets are made each second. Currently, Twitter has more than 554,750,000 users.
Why should you follow statistics like these? That is because it could be of a real advantage to your business and besides Twitter is absolutely free!
Businesses can use Twitter as a very effective social media tool for marketing. These days, businesses are beginning to realize the importance of Twitter and its true potential.
Businesses can use it to:
• Talk to clients
• Introduce new services or products
• Advertise existing products
• Keep a check on competitors
• Do brand building
• Gain new clients
• Improve and develop the business
The Benefits Of Using Twitter For Businesses
Twitter is an amazing platform and everyone should be making use of it. The following are the reasons why businesses must be Twitter friendly:
- No Monetary Investment
It only costs effort and time with Twitter. It is absolutely free and anyone can sign up for it, let it be a business or an individual. Business owners must not miss the chance to create a Twitter account.
All networking sites are well known for information they provide to their users. They keep users up to date with all, which is going around in the world. The same goes for Twitter. Businesses can keep their clients updated about business events, offers and any other information, which the clients need, through Twitter.
Customer care can also be ensured through Twitter. Businesses can reply to the issues faced by clients and their solutions. Clients always appreciate recognition and after sales service.
- Create Stronger Bonds With Clients
Businesses can use Twitter to create a much more personal bond with customers, which is important in developing brand loyalty amongst clients. This enables customers to have a bond of trust with the company, which is a long-term investment towards gaining more customers.
- Gaining New Clients
Along with communicating with the existing customers, Twitter can also help businesses to gain new clients. This article would further explain how that would be possible.
- Link To Other Websites
Online marketing consists of several channels. Twitter is the choice of many businesses for their online promotion because they can redirect their followers to the host website of the company, Facebook profiles, YouTube channels and blogs. This creates a chain of clients going over different platforms resulting in more effective promotion of the business.
- Keeping A Check On The Competitors
It is more important for a business to have a Twitter account because its competitor might already be using it. If businesses do not avail this opportunity, it means they are giving their competitors the chance to grab their potential and existing clients. So, you really need to keep a check on your competitors and it is really possible through Twitter.
You can also get information Avatrade twitter about your competitors through twitter. For example, your competitor’s marketing strategies, upcoming events and special offers. Your business can position itself according to this information and plan on making a successful counter attack.
- Targeting The Tweets
Businesses must know their target audience and hence, their tweets must not be for everyone. They should be targeted towards the people the business is catering. You simply cannot target everyone so do not commit that mistake.
Businesses must have client centric marketing strategies and they must focus on their target audience or the people who are most likely to buy their products or services.
For instance, if you sell cosmetics then you should market to the audience who will be interested to buy your product. Promoting it to the people who do not belong to your target audience will be an utter waste of time and hard work.
Once you know who your target audience is you must know how to create and structure tweets in order to target and engage with the audience you are catering.
Marketing Strategies To Get More Sales On Twitter
There are several marketing strategies that a business can use. The main incentive is to get users to your corporate website through Twitter. The following are some strategies that a business can use.